July 31, 2021

How To Optimize Your Website for Higher Conversion in 2021

The importance of SEO (Search Engine Optimization) for acquiring traffic is only half of the marketing equation. Getting more traffic to your website is certainly positive news, but it is equally important to optimize your website for conversion - helping you generate profit from the web traffic you already have.

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Image from Unsplash by Fotis Fotopoulos

Conversion rates on websites are affected by many factors. A small change can have a significant impact on conversion rates. The moral of this story is, if your visitors never proceed to become customers or leads, then you're not benefiting from your website's traffic.

An important part of website success is conversion optimization. Conversion optimization tips will help you increase your revenue, attract more customers, and grow your business.

This article will discuss why optimizing your website is significant for the success of your business and will provide few effective ways through which you can optimize your website.

Why Should You Optimize Your Website for Conversions?

Conversions occur when a visitor responds to your goal, whether they are completing a form, purchasing a product, signing up for an email list, downloading your app, etc.

When you optimize the conversion rate, you aim to increase the number of people signing up for your product or service by evaluating your site's sales funnel. Optimizing your website also helps your visitors have a more successful visit to your website by helping them find what they need.

Image from Unsplash by rupixen.com

Your site visitors come searching for answers to questions, solutions to problems, or to complete a task in one way or another. Optimizing your website helps site visitors perform those tasks more efficiently.

Optimizing Your Website is Valuable, But Why?

It is imperative to optimize your conversion rate because it generates more sales for the same amount of traffic that you receive now. Instead of investing more money in PPC or other digital marketing methods to increase traffic, you will be converting your current traffic more effectively into leads and sales.

A well-optimized website can help your business grow.

With a better-designed website, you can open up new revenue streams by increasing sales or leads, reduce marketing spend by improving conversion rates, or reduce customer support needs by providing more clear and accurate information for visitors who have questions and queries.

What Makes a Good Website?

Speed is a key characteristic of a well-optimized website. It is important that the user can access your site quickly regardless of the device they are using. The site must open quickly on any device, be it a cell phone or a desktop computer.

The site should also be secure and protect visitor information. An alert that advises your site is not secure may cause a user to leave and be wary of returning.

Last but not least the design and functionality of your website should be mobile-friendly. Your site needs to look great and perform well on mobile devices.

What can be Improved for a Better Website Optimization?

When visitors don't understand what you're saying:

  • Make changes to your website's text.
  • Create an explanation video.
  • Describe all of your features in detail on subpages.

If visitors feel they do not need it:

  • Maybe the user doesn't fit in with your target audience, in which case you need to change your target demographic.
  • You can change your website text if you are confident this user falls within your target market and this will explain to them why they need your product.

When visitors are unsure about how the product works:

  • Add testimonials and reviews to build trust.
  • Showcase the product using a product demo.
  • Add relevant images and videos.

When visitors are having a second thought:

  • Allow the prospect to talk with a member of your sales team to ask any questions or if there is anything you can help with.
  • If they need to get in touch with you, provide contact options such as Live Chat, Phone Support.
  • You should make sure they know you are available to them if they have questions or need any assistance.

A Guide to Optimizing Your Website For Conversions

The following tips will assist you to optimize your website and increase the conversion rate:

Analyze Competition to Boost Conversion Rates

To develop a successful conversion optimization strategy, you need competitive analysis because it allows you to learn about your competitors' strengths and weaknesses. Utilizing that information, you can demonstrate your strengths against those of your competitors.

Seeing what your competition is doing differently to make their websites more conversion-friendly can help you to improve your website conversion rate.

Moreover, knowing their weaknesses will also allow you to fill in gaps to improve those areas in your website.

With competitor analysis, you are also able to imagine what your target customers would feel like when they faced your competitor. Having that information available allows you to concentrate on making sure you have the best site and range of products available.

Create a Unique Value Proposition

One of the most important conversion triggers is a unique value proposition (UVP). The value proposition of a company is a clear explanation of why users should buy or subscribe to its products and services over its competitors.

By providing the clear benefits of your offer, you are telling the visitors why they need to purchase from you, rather than your competitors.

Differentiate yourself from your competitors by offering a unique value proposition. Ensure that your value proposition is difficult to duplicate by your competitors.

Ideally, your value proposition should be clear in headlines, images, and copy, and should emphasize your Unique Selling Point (USP).

Make Sure You Have a Compelling Call-to-Action (CTA)

Calls to action are a key feature of any website, as they connect a business with its customers. Include clear call-to-actions throughout your entire website to easily and clearly inform your visitors where and how to take action.

For conversion rate optimization to work effectively, your CTA must be eye-catching, informative, and follow the principles of conversion rate optimization so that a customer knows why he or she needs the product being sold.

Image from Unsplash by Oleg Laptev

The call-to-action should convince the customer that she has to take part in the offer. You can create a sense of urgency by using CTAs like ‘last chance to grab the offer’ or “Only 24 hours remaining for the offer’ to attract customers.

You can capture high-quality leads effortlessly by using the Proof Leads pop-up generation and CTA tools.

Ensure that the Check-out Process is Simple for Visitors

Getting to the checkout process and finding it challenging and cumbersome can be frustrating. It is estimated that 28 percent of visitors abandon a checkout process if it’s too complex.

It is your goal to make the checkout process as easy and efficient as possible.

Allow users to easily enter and edit credit card information. Several payment options are recommended so that visitors can feel secure while shopping. Reducing the number of checkout steps (a single step is ideal) is a good idea.

Make the checkout process more transparent by displaying a progress bar at the bottom, and enable guest checkout so that users don't have to create an account.

Perform A/B Testing

Using A/B testing is an effective way of optimizing your page to make data-driven improvements to your web pages. The A/B testing process compares two versions of a website or app to see which performs more effectively.

Experimenting with new ideas allows your creative teams to test new ideas and reduces risk. In an A/B test, users are randomly presented with two varieties of the same page. Statistical analysis is then performed based on the conversion goal to determine which is most effective.

To find out which headline performs better, you could test A/B splits between two headlines on your webpage and see which one performs better.

A/B testing will guarantee that every change you make will be successful in increasing your conversion rates. This will in turn lead to a higher return on investment (ROI).

Finding the Right Keywords

To succeed in business, you need a high Google ranking. To achieve a high ranking in search, you should target the keywords that your prospects are typing. The right keywords are therefore crucial to increasing your website's traffic.

Finding out what keywords and phrases visitors use to search for your site can be an excellent way to gain knowledge about what your customers want, what problems they need to be solved, and what tasks they need to do.

Your website should be filled with keywords that are relevant to your audience and seamlessly interwoven throughout the text. In terms of content or paid search strategy, these queries or keywords can help you better understand what your audience needs and what content to produce.

Clothing companies, for example, may embed terms like shirts, buttons, and lace into their websites. This will help search engines recognize that your website possesses these keywords and place them higher on search engine results pages, resulting in an increase in your visibility and driving more traffic to your website.

You can streamline your keyword research with a tool like KeywordBin which generates keyword ideas from real searches performed on google.

Get to Know Your Target Audience

Knowing who your target market is and what will compel them to buy your product or service is essential. If you have already conducted SEO research, then this one is already taken care of. The more you know what will drive people to your website, the easier it should be for you to know what will convince them to hand over money or what is preventing them from making a purchase.

You can determine who will actually need/want your product or service based on the data you gathered from your research and analytics, along with your personal experience. The content on your website and marketing should target people most likely to convert.

Creating a clear and consistent brand identity and offering reliable guarantees will help you build trust among potential customers.

Ensure Easy Navigation across the Site

You have to make it as easy as possible for visitors to find the information they are seeking on your site. User-friendly navigation will increase your website's usability, which in turn will influence visitors to convert.

To efficiently convert visitors, you want to remove any friction from the buyer's experience and make it seamless for them to buy from you.

A search box may also be an excellent idea for your site. A larger percentage of visitors using an internal search on your site is likely to convert than those who do not. Users of this feature tend to be people who are already familiar with the product or service they want and have a much higher purchase intent.

Your visitors should not leave your site as a result of difficulty finding the product that they are looking for.

Improve the Loading Speed of Your Website

Website loading times should be lower than 3 seconds so that they do not interfere with the user's attention. If the page loads slowly, potential visitors will abandon it in moments. Immediately abandoning your website can have a significant impact on conversion rates.

Impatient visitors will have fewer reasons to leave your site before it has loaded when your page load time is reduced.

Create Trust with Positive Reviews and Testimonials

The conversion rate will be low if your potential customers don't trust you. You should therefore begin gathering as many testimonials as possible first and then place them as strategically as possible on your blog or website.

Online reviews increase leads and increase sales because consumers trust them. It helps to establish brand credibility, influence customer decision-making, and ensure that your products or services are trustworthy.

Final Word

The goal of website optimization is to analyze your visitors' behaviors, develop hypotheses about what changes could increase the action you want them to take, and measure the results of that change.

In today's world, your website serves as a sales tool for your company. A website needs to be optimized for conversion to drive the greatest level of leads and sales. The tips above will help you start your optimization efforts in the right direction.

You can take website optimization to the next level with a tool like Proof Leads. With Proof Leads, you can utilize social proof notifications that can boost your conversion by 175%!

What are you waiting for? Sign up for a free trial today!

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