Conversion rate is an indicator of all the efforts you are giving to drive clicks to your website. Optimizing your conversion rate requires deliberate and efficient efforts. Having the right conversion rate optimization tools can help you streamline your efforts and drive more revenue.
Conversion rate is the percentage of website visitors who fulfill a targeted goal. These goals can range from filling out a form to making a purchase. If your conversion rate is high, it means your campaign is successful in converting leads. A poor conversion rate implies that it needs optimization.
Studies have shown that more businesses are focusing on Conversion Rate Optimization than ever before.
In this article, we’ve made a list of 10 brilliant conversion rate optimization tools that can help you revive your conversion rates and grow your business steadily.
Conversion rate optimization (CRO) tools collect data from a website and its users to assist in having a better understanding of how people use the site. From the data obtained these tools identify potential modifications and run tests to improve conversion rates.
While choosing CRO tools, you can go for tools with all the features required for CRO, or you can choose tools where each tool offers expertise in one aspect of it.
For example, tools offering data analytics will help you to identify why your website is not converting as it should be. Some tools will allow you to create and customize landing pages that affect the conversion rates.
We will guide you through the key features of the top 10 CRO tools along with their price and current market performance.
Proof Leads utilizes social proof for generating leads. To encourage people to take action, it leverages a combination of CTAs and pop-ups. It can be used to capture excellent leads from your site visitors without compromising their user experience.
This tool taps into your visitors' natural desire to be a part of something greater and unique through displaying social proof alerts. Proof Leads also allows you to export your leads to marketing and sales automation connectors like MailChimp and AWeber.
Proof Leads offers a free trial allowing you to test its features before paying for it. Sign up now!
Qualaroo is a contextual feedback collecting platform that allows companies to conduct surveys other than via email. You may construct on-site surveys with its Nudges feature that can be generated at any moment based on what visitors click and how long they spend on the page. It allows you to pose queries in context.
Udemy, Linked In, and eBay have used this tool to conduct surveys on their website. The professionally designed question template aims to help ask the right questions at the right time and in the right place.
Qualroo’s pricing starts from $80 per month for 100k monthly tracked pageviews. It offers three pricing tiers - Essentials, Premium, and Enterprise.
Lucky Orange is dedicated to serving small to medium-sized businesses up to enterprise-level and Fortune 500 businesses. From marketing to customer support, everything is built-in for overall optimization.
At present Lucky Orange is one of the most used CRO tools helping over 300,000 websites worldwide.
Lucky Orange offers a free 7-day free trial, no credit card required. You can choose the monthly packages which come in a range of 10$-100$.
Hubspot’s inbound marketing tools include everything you'll need to implement an inbound marketing plan that increases traffic, converts leads, and generates revenue.
Frequent A/B testing can make a huge difference in conversion rate. The marketing software runs A/B tests and deploys tailored content accordingly.
Hubspot offers both free and paid plans. The pricing for the plans are as follows:
Landing pages make up the bulk of conversions, hence they require a significant portion of conversion optimization efforts. Unbounce is a reliable landing page builder that allows you to create and test a variety of new landing pages quickly.
Unbounce offers three basic subscriptions, each of which has access to the majority of the platform's features. The price of each plan are as follows:
Hotjar is the only tool that provides comprehensive heatmaps, session recording, and user feedback on a single platform. The maps allow you to switch between views displaying where users click, where they move the mouse, and where they scroll.
Hotjar offers a free trial, along with three packages that start from $39 a month.
Invesp is a full-service turnkey conversion rate optimization tool. It compiles a large list of current conversion issues and explores new revenue opportunities.
Invesp’s full site CRO starts at $7500 a month, and CRO Audit starts at $6000 a month.
With over 29 million websites using Google Analytics, it is easily the most used web analytics tool. It’s free to use, but if your website has more than 10 million visitors per month and you need more data, an upgraded version of Google Analytics 360 is available.
Insights from CRO-related analytics go a long way in assisting you to identify areas for optimization and split testing. With a basic understanding of Google Analytics, you can uncover some incredible opportunities
Google Analytics offers a free version which is enough for small to medium-sized businesses. You can also opt for its enterprise solution Analytics 360, for which you’ll have to contact their sales team to get a price quote.
Qualtrics comes with an impressive feature set and functionalities. You can create custom surveys with a drag-and-drop survey tool and use predictive intelligence to analyze data and reports.
Pricing is available on request.
Testing is the ultimate game-changer to optimize conversion rate. Optimizely has an enterprise price tag that is aimed at larger online businesses wanting to test and experiment with their big CRO ideas.
More than a million experiments have been conducted on this system, providing Optimizely with the knowledge of what their consumers desire and how to create tests that produce results.
Pricing is available upon request.
We have tried and tested each of the tools in the list to help you pick the right tool to execute your conversion rate optimization strategy.
The list contains tools that offer unique features that can convert more web visitors into leads and buying customers. We’ve covered tools that are expensive but feature-rich, as well as tools that are cheaper but come with limited functionality.